I am pleasantly surprised at how well and how quickly this worked to inform the community about us. There is a lot of competition for assisted living facilities, and this allows us to brand our property to very specific area to help us stay at and reach capacity. We've had a handful of people walk through our door or call with our ad in hand, and it's only been 6 weeks since the ad launched. One new customer pays for the ad 5 times over. What a great idea and way to reach every family in an area.