The people with the $6 coupons (ours) are spending more than the normal average ticket, roughly $100 more per ticket! Usually, it's a family that comes in with the coupon but I also see men using them on their own. Being in the grocery store is such a natural fit for our customers because we see so many families. In all honesty, I see nothing but good coming from this coupon and I'm excited to see how many more we will get in the future. We've been with RTUI for 10 months now and receive at least 5 coupons a day. We have already renewed with RTUI for another year and find it an excellent investment.