I have had my ad in the Safeway for 1 1/2 months and I have received 15 new customers. A new customer is worth around $600 a year and that is about $9000 if we retain all of them. I also was surprised by how many of the guys said that there wife gave them the coupon and told them to go get a haircut. Many of them also mentioned that they didn't know I was here and I have been in Safeway Plaza for many years.