I love that you go home with everybody because everyone goes to the grocery store! Our late night business has changed, our overall awareness has changed, and comapred to last year our sales have definitely gone up. I even ran a hiring-only ad for 3 months at one store and have seen a higher application flow from the area where I ran the coupon. We are almost fully staffed for Summer! I am renewing both stotes and will run both the hiring ad and the coupon. I also plan to add more stores for my other locations that need help. I think having a double-size ad makes a big difference!